logo design

I start logo designing by collecting information about the brand I am making a logo for. I ask my clients to express important details to me about their brand and what they want to represent themselves as to the world. Next, I do research on the target audience and its competitors. After developing a strong understanding of these factors, I open my sketchbook and start to brainstorm. I come up with a few ideas at first, then continue to work on perfecting a single concept that is original, unique, and representative of
the brand, its values, and goals.